Hanwha Life Launches 'Orange Koala' Campaign for Environmental Protection

[Asia Economy Reporter Changhwan Lee] Hanwha Life announced that it will conduct the digital campaign ‘The Orange Koala’ from the 3rd to the 16th as part of its ESG (Environmental, Social, and Governance) management.

This campaign was planned using a koala character, which is endangered due to indiscriminate environmental destruction, as a motif to raise social awareness about endangered animals and to deliver an environmental protection message.

Participation involves liking or commenting on the Orange Koala donation campaign post on Hanwha Life’s official Instagram. For each participation, a donation of 1,000 KRW will be accumulated. The donation will be delivered to ‘Pureun Asia,’ an internationally certified NGO dealing with global environmental issues.

Among the participants in the donation campaign, 150 people will be selected to receive one set (12 pieces) of koala-themed golf balls as merchandise. Hanwha Life collaborated with Callaway Golf Korea to produce golf balls featuring the koala design.

Choi Hyunkyung, head of Hanwha Life’s Brand Strategy Team, said, “This campaign was designed so that anyone can easily participate in environmental protection by simply liking or commenting on social network services (SNS). We hope that through the experience of small individual participation leading to donations, many will take an interest in a sustainable future.”

Meanwhile, Hanwha Life declared ‘coal divestment finance’ early last year and pledged active participation in ESG management. The declaration of ‘coal divestment finance’ is the first implementation plan by financial affiliates to actively join Hanwha Group’s goal of ‘sustainable management through socio-economic value creation.’