SK Chemicals Conducts 'God of Memory Gineksin Family Month Campaign'

SK Chemicals is conducting a campaign in May, Family Month, to remind people of the importance of memories. SK Chemicals employees are holding an internal promotional event to raise awareness of the campaign.

[Asia Economy Reporter Lee Gwan-joo] SK Chemicals announced on the 3rd that it will hold a campaign to raise awareness of the importance of memory health in celebration of Family Month.

This campaign will take place on the newly launched 'Gieok-ui Sin' (God of Memory) microsite and KakaoTalk channel. SK Chemicals plans to provide information about cognitive function disorders and related products, as well as conduct participatory events to increase interest in the importance of memory.

As the first event, participants who correctly guess the names of products related to cognitive function disorders will receive Gieok-ui Sin emoticons on a first-come, first-served basis. After entering the event, adding the Kakao channel as a friend, and submitting the correct answer, the first 25,000 people will be given Gieok-ui Sin character emoticons shaped like ginkgo leaves.

Jung Han-jo, Team Leader of ETC Marketing Team 2 at SK Chemicals, said, “Many people worry about losing precious family memories and lifelong recollections due to brain function issues such as dementia. Since this is a disease where preemptive management before symptom worsening is crucial, we will actively promote the importance of memory health through continuous communication with consumers.”

Meanwhile, SK Chemicals launched Gineksin F 240mg, a cognitive function disorder improvement agent, last year.