[Asia Economy Reporter Jeon Jinyoung] The era of enjoying home shopping like 'Netflix' has arrived. You can watch from the point you left off whenever you want, rewatch, and receive recommendations for broadcasts tailored to your preferences based on big data.
According to the industry on the 27th, SK Stoa released version 2.0, an upgraded version of the existing TV app service 'StoaON 1.0', after three years.
The enhancement focuses on user convenience. StoaON 1.0 was a TV application service based on image cloud. This new version has switched to a video cloud-based system. Additionally, the existing top menu bar was changed to the left side, commonly used in IPTV, allowing users to conveniently search for videos by product.
A 'personalized recommendation menu' feature was also introduced. It analyzes customers' viewing and ordering data to recommend broadcasts of products they might be interested in. For example, if a customer watched a sneaker broadcast, the recommended videos will show sneakers from other brands or matching outfits.
Furthermore, it supports 'time search' in 10-second increments and 'video search' by theme, enabling customers to watch broadcasts according to their preferences and continue watching from the point they left off. Broadcasts watched for more than 10 seconds are separately saved in the My Menu and search menu, eliminating the need to search again.
This data is supported by the internal analysis system 'ON vision.' This program provides comprehensive content including SK Stoa's data as well as other channel scheduling information and viewer data. It generates customer-tailored big data and establishes a foundation for company-wide strategic planning. For example, if it is found that viewer engagement increases when emphasizing premium specs in laptop home shopping, future broadcasts focusing on specs may be considered.
Yoon Seokam, CEO of SK Stoa, said, “Based on the technology we have accumulated so far, we have introduced a new version,” and added, “We will lead the T-commerce industry by developing customer-centric commerce services through media content and product investment.”
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