The Most Used Shopping App by Koreans is 'Coupang'

In March, the Most Used Shopping Apps by Koreans Were Coupang, 11st, Gmarket, and Ably in Order

[Asia Economy Reporter Kim Cheol-hyun] Last month, the shopping app most used by Koreans across all generations was 'Coupang,' according to a recent survey. App analytics service WiseApp announced on the 26th the results of its survey on the most used shopping apps by generation in Korea.

WiseApp conducted a sample survey of Korean smartphone users aged 10 and above (Android + iOS) and found that in March, Coupang was the most used shopping app across all generations, with 26.55 million users in one month. It was followed by 11st with 8.4 million users, Gmarket with 6.43 million, Ably with 6 million, Today’s House with 4.69 million, Wemakeprice with 3.88 million, Tmon with 3.83 million, and Zigzag with 3.79 million users.

The most used shopping apps varied by generation. Among teenagers, the top eight apps by number of users were Coupang, Ably, Musinsa, 11st, Zigzag, Brandy, Gmarket, and Olive Young, with five of these being specialty malls. For those in their 20s, the most used apps were Coupang, Ably, Musinsa, Zigzag, Olive Young, 11st, Brandy, and Idus. In their 30s, the ranking was Coupang, 11st, Gmarket, Ably, Today’s House, Wemakeprice, Tmon, and Olive Young. For the 40s age group, the order was Coupang, 11st, Gmarket, Today’s House, GS SHOP, Tmon, Wemakeprice, and Auction. Those aged 50 and above most frequently used Coupang, 11st, Gmarket, Home&Shopping, GS SHOP, CJ OnStyle, Auction, and Today’s House.

This survey by WiseApp estimated the number of individuals who used each shopping app at least once during March, focusing on shopping apps available on Google Play and the App Store. Secondhand trading apps, delivery apps, Naver, KakaoTalk, and others were excluded from the survey.