Aurora World Launches 'Sanrio Characters Block Series'

[Asia Economy Reporter Jang Hyowon] Global character content company Aurora World announced on the 25th that it will launch a new 'Sanrio Characters Block Series' in collaboration with Sanrio Korea.

Sanrio, which owns world-famous characters such as 'Hello Kitty' and 'My Melody,' and Aurora World, which brings smiles, will introduce eight types of block series as the first lineup ahead of Children's Day, and will continue to develop new products in the future.

The Sanrio Characters Block Series, consisting of eight cute and charming designs including 'Hello Kitty Lovely Fashion Shop,' is designed to evoke the impulse to own at least one for everyone.

The products to be released this time can be found at Aurora World's toy department store 'Toyplus' and large discount stores, and based on Sanrio's character competitiveness, various collaboration product lines such as resin art, accessories, and dolls will be introduced.