Food and Dining Industry Leads ESG Management Through Donations

BBQ's Chicken Relay.

[Asia Economy Reporter Moon Hyewon] Recently, the food and dining industry has been conducting various donation events for ESG management. Naturally, they are participating in various forms, from customer participation social contribution activities that allow customers to easily join donations, to relay donations and environmental campaigns through agreements between companies.

According to the industry on the 23rd, BBQ has delivered a total of 22,000 chickens to socially vulnerable groups such as social welfare centers, children's centers, orphanages, and nursing homes near Family stores nationwide, including Seoul, Gyeonggi, Busan, and Jeju, through the social contribution activity 'Chicken Relay' at 338 branches over five years since 2017.

The Chicken Relay is a social contribution activity where the headquarters supplies fresh meat, and Family prepares the chicken and directly delivers it to social welfare facilities in the region. It is carried out through the voluntary participation of Families who wish to donate their talents, and in the first quarter of this year, a total of 35 Family branches participated.

Domino's Pizza is holding an event for customers who participated in the Hope Sharing Campaign for child sponsorship. Until the 28th of this month, members aged 19 and over who participated in the Hope Sharing Campaign two or more times will be entered into a draw to receive advertising costumes worn by Domino's Pizza models Junho and Hyeri (one person each) and an American Patty Melt Pizza L Domino Cone (30 people).

The Hope Sharing Campaign is a customer participation social contribution activity by Domino's Pizza, where customers select their desired pizza, side dish, and beverage, and 400 won per order is accumulated as a Hope Sharing Fund, along with discount benefits. Domino's Pizza has increased the discount rate for the Hope Sharing Campaign until the 31st of next month to encourage more customers to participate in donations.

An industry official said, "Recently, various events for ESG management are being held in the food and dining industry," adding, "We will continue to do our best to conduct various events for ESG management to protect the environment and help neighbors in need."