Sehwa P&C exports Moremo products to Serbia and Latvia... "Expanding across Europe"

[Asia Economy Reporter Kim Bo-kyung] Sehwa P&C, which declared this year as the 'Year of Export Leap,' will supply Moremo products to Serbia and Latvia.

KOSDAQ-listed company Sehwa P&C announced on the 14th that it has started supplying Moremo hair care products, which have completed European cosmetics registration (CPNP), to 33 DM stores in Serbia and 40 Drogas stores in Latvia, two European countries' H&B stores. The company plans to expand its supply line throughout the European market in the future.

DM and Drogas are influential online and offline H&B stores in the European cosmetics market. DM operates over 3,500 stores in 13 European countries, while Drogas, established in 1993, has about 93 stores in Latvia and 60 stores in Lithuania.

The Moremo marketing manager said, "We plan to use the Serbian and Latvian cosmetics markets as strategic footholds and expand throughout Europe," adding, "We will analyze European consumers' needs and trends to carry out various marketing activities such as product development and renewal of popular products."

Sehwa P&C is a cosmetics specialist company with 46 years of hair care know-how and patented hair dye and hair care technologies. It supplies premium hair dyes, hair care, and basic cosmetics to over 43 countries worldwide.