"Hot Pokemon, This Time It's Snacks" Toys "R" Us Launches 'Pokemon Snack 3 Types'

Lotte Mart Toys "R" Us Includes Pokemon Random Stickers
Exclusive Release of 3 Types of Pokemon Snacks
Developing Various Products Using Pokemon Content
Expanding 'Pokemon Zone' for Enthusiasts Planned

Lotte Mart Toys "R" Us, 'Pok?mon Snack 3 Types'.

[Asia Economy Reporter Yuri Kim] Lotte Mart Toys "R" Us announced on the 12th that it will exclusively launch the 'Pok?mon Snack 3 Types' on the 14th.

Recently, 'Pok?mon stickers' have been explosively popular and have been a hot topic every day. Thanks to this, Pok?mon has emerged as a highly popular content among so-called 'Eoldeuni (adult + child)' consumers. The fun of collecting Pok?mon stickers one by one is analyzed as the biggest factor of this Pok?mon syndrome.

Lotte Mart Toys "R" Us will exclusively release the 'Toys "R" Us Pok?mon Snack 3 Types' with random Pok?mon stickers enclosed. The Toys "R" Us Pok?mon snacks will be released in three flavors: 'Pikachu's Rich Choco Star,' 'Squirtle's Choco Chip Kokkok,' and 'Charmander's Sweet Strawberry Star.' They can be found at Lotte Mart stores and Toys "R" Us stores nationwide.

All snack products include one random sticker featuring 50 types of Pok?mon, including the representative Pikachu of Pok?mon. The stickers are designed as squares with background colors to make them easy to peel off and stick on again.

Since 2019, Lotte Mart Toys "R" Us has been continuously releasing Toys "R" Us Pok?mon snacks exclusively by officially contracting with Pok?mon Korea to utilize the globally popular content Pok?mon. Following 'Egg Cookies,' 'Cheesecake Popcorn,' and 'Rice Chips,' they plan to expand the Pok?mon snack lineup with three upgraded design Pok?mon snacks.

Meanwhile, since February 2020, Lotte Mart has introduced the 'Pok?mon Zone' at major Toys "R" Us stores nationwide, including Cheongnyangni Branch, Suji Mall Branch, Gwanggyo Branch, and Zeta Plex Jamsil, becoming the first large mart to do so. The 'Pok?mon Zone' is a specialty store where Pok?mon enthusiasts can find goods such as 'Pok?mon cards,' 'Moncolle series' figures, various toys, fancy items, and game products all in one place.

Kim Kyung-geun, team leader of Lotte Mart Toys "R" Us, said, "We will continue to develop various products using Pok?mon content and expand the opening of 'Pok?mon Zones' to make the stores places that Pok?mon enthusiasts frequently visit."