Emart, SSG.com, and Gmarket Simultaneously Launch Amorepacific New Products

Emart, SSG.com, and Gmarket will be the first to showcase Amorepacific's new products starting from the 14th.

[Asia Economy Reporter Lim Chunhan] Emart, SSG.com, and Gmarket announced on the 11th that starting from the 14th, they will introduce Amorepacific's new products Ryo Double Effector Double Shampoo and Treatment about one month earlier than other sales channels.

Ryo Black Shampoo and Treatment are premium hair loss care products with a gray hair coverage function. The black toning ingredient derived from herbal components helps the gray hair coverage ingredient adhere more strongly to the hair surface, gradually coating gray hair darker to provide a temporary natural gray hair coverage effect. Additionally, Amorepacific's proprietary technology, Jinsen Root Cell, helps strengthen hair roots and scalp.

Emart offers a free treatment with the purchase of Ryo Black Shampoo and holds a prize event through a drawing for customers who provide purchase verification, with prizes including LG StanbyMe TV and LG Dual Inverter Dehumidifier. SSG.com and Gmarket will hold an online promotional event starting on the 18th, and on the 19th and 20th, live broadcasts will be conducted on Gmarket’s ‘G Live’ and SSG.com’s ‘SSG Live’ respectively.

An Emart official stated, “We will continue to create integrated synergy through various methods, from large-scale events such as Landers Day and SSG Day involving the entire Shinsegae Group, to exclusive joint launches of new products and hosting large-scale brand-level events.”