Samsung C&T Opens 'Jacquemus' Pop-up Store at Lotte Department Store Main Branch

[Asia Economy Reporter Eunmo Koo] The French brand 'Jacquemus,' operated by 10 Corso Como Seoul, the concept store of Samsung C&T Fashion Division, announced on the 7th that it will open a pop-up store on the 1st floor of the main branch of Lotte Department Store in Sogong-dong, Jung-gu, Seoul until the 21st.

Jacquemus showcased representative clothing and bags from the newly released 'Le Splash' collection this season in a space reminiscent of a giant ice cube. The collection includes clothing items such as neutral-toned linen jackets, tops, and pants, as well as suits and knitwear featuring one of the key colors, blue, and vivid bright green. Additionally, floral and check patterns were incorporated to emphasize a lively and refined style.

In addition to the iconic Chiquito bag, Jacquemus expanded the selection through variations in color, detail, and size, focusing on models like Bambino. The Chiquito Nod, with its handle curled into a round shape, is designed in soft colors, and the Bambino Long, a shoulder bag style with a slightly elongated shape, is also available.

A Samsung C&T official said, "This Jacquemus pop-up will provide a unique and enjoyable customer experience by expressing everyday objects in a surreal way," adding, "Jacquemus, popular among fashion enthusiasts worldwide, will become a brand that brings fresh stimulation to the domestic fashion market."