A 500-Year-Old Nuruk Room in Silla's Millennium Customs, 'Geumjeongsanseong Village' Tourism Product Emerges ... Selected for Agricultural Culture Income Model Contest

Project budget of 420 million KRW over 2 years until 2023

Overview of the Commercialization of Geumjeong Fortress Village Tourism Products.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan Geumjeongsan Sanseong Village is expected to be "launched" as a tourism product.

The Busan Agricultural Technology Center announced on the 3rd that the "Geumjeongsanseong Village Agricultural Culture Tourism Commercialization" project was selected in the 2022 Agricultural Culture Income Model Establishment Contest hosted by the Rural Development Administration.

The Agricultural Culture Income Model Establishment project supports the practical utilization of agricultural cultural resources to ensure the sustainability of agriculture and rural areas.

It is a project planned to revitalize communities by utilizing local cultural resources related to rural life and to increase farm income and regional brand value.

The Geumjeongsanseong Fortress and village (Historic Site No. 215), where this contest project is being promoted, have preserved a thousand years of history since the Silla Dynasty.

It has unique seasonal customs blending indigenous beliefs such as Dangsanje and Halmi-je and local climate. There is also a history of slash-and-burn agriculture built for livelihood and nuruk (fermentation starter) made from produced agricultural products. The village still has a 500-year-old nuruk room.

Following the contest selection, the Busan Agricultural Technology Center will promote the commercialization of Geumjeongsanseong Village's agricultural culture tourism for two years until 2023. It will receive a total project fund of 420 million KRW, 210 million KRW annually, from the Rural Development Administration.

In the first year of the project, the focus will be on discovering and documenting agricultural cultural resources, developing experience programs such as repair themes, and establishing an experience base like education. In the second year, plans include expanding experience content, segmenting operation programs, and creating exhibition and sales environments.

Kim Jeong-guk, director of the Busan Agricultural Technology Center, said, "Since we were selected for a nationwide contest project, we will make good use of local agricultural cultural resources to raise the value of agricultural culture to the next level."