Shinsegae Food No Brand Burger Launches 'Crunch Wing' Free Giveaway Promotion

Free 2 Crunch Wings with Purchase of 'NBB Amazing Set' on No Brand Burger App Until the 13th

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 3rd that to celebrate Landers Day, customers who order the ‘NBB Amazing Set’ through the No Brand Burger exclusive application (app) by the 13th will receive a free coupon for the popular side menu ‘Crunchy Wings’ (2 pieces).

Launched in September last year, No Brand Burger’s ‘Crunchy Wings’ feature chicken wing and drumette parts coated with a thin layer of batter and fried to maximize crispiness. Especially popular is the special packaging designed to maintain crispiness even after some time during takeout or delivery. Within a month of its launch, Crunchy Wings recorded cumulative sales of 300,000 units, ranking first among No Brand Burger’s side menus (excluding French fries).

Through the Landers Day promotion of No Brand Burger, Shinsegae Food plans to promote specialized menu items like Crunchy Wings that can be enjoyed while watching baseball games and to activate the use of the No Brand Burger app to increase customer loyalty.

A Shinsegae Food official said, “With the success of professional baseball supported by the performances of big league players such as Choo Shin-soo and Kim Kwang-hyun, we prepared this promotion for customers who enjoy baseball along with burgers,” adding, “Since it can be enjoyed conveniently and at a reasonable price through the exclusive app, we expect a lot of positive responses from baseball fans.”