GS Retail Enhances GS Prime Card Benefits... "5x Increased Reward Rate"

On the 31st, a customer is using a GS Prime card at the convenience store GS25.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 31st that it will raise the benefits of the 'GS Prime Card' to the industry's highest level next month.

The GS Prime Card is a private label credit card (PLCC) launched in August last year through a partnership between GS Retail and Shinhan Card. The accumulation rate of the GS Prime Card will be increased fivefold from the basic 2% to 10%. Customers using the GS Prime Card at GS25, GS The Fresh, GS Shop, GS Fresh Mall, and other stores can earn up to 10% of their cumulative payment amount in GS&Points. First-time customers who spend more than 50,000 KRW can receive 50,000 points back.

According to GS Retail's membership customer analysis, the number of monthly transactions and payment amounts of GS Prime Card users increased up to 19 times and 33 times, respectively, compared to before using the card.

A GS Retail official said, "GS Retail's specialized payment methods such as the GS Prime Card and GS Pay are significantly effective in increasing new customer inflow while nurturing loyal customers," adding, "We will secure a competitive edge in the rapidly changing distribution environment, including the reopening, by continuously expanding the benefits of specialized payment methods."