NextEye Operates Local Pop-up Store at Las Vegas Concert in the U.S.

[Asia Economy Reporter Hyungsoo Park] Next I announced on the 24th that it will operate a pop-up store locally during the BTS concert 'Permission to Dance On Stage - Las Vegas' held next month in Las Vegas, USA.

Next I plans to simultaneously operate pop-up stores at four local hotels during the concert period. The pop-up stores will sell BTS masks, bands, accessories, air purifiers, and more.

BTS attracted a total of 45,000 offline audiences and 2.42 million online viewers at the 'Permission to Dance On Stage - Seoul' performances held in Seoul on the 10th and 12th-13th of last month.

The BTS concert held at Allegiant Stadium in Las Vegas, USA on the 8th-9th and 15th-16th of next month also sold out all seats during the pre-sale conducted exclusively for official fan club ARMY members.

A Next I official said, "We plan to procure products in collaboration with product companies such as SangSang and SangSang, a character license company of TinyTAN, during the concert period," and added, "We have completed consultations on operating pop-up stores at four local hotels in the US."

The company official stated, "We also plan to promote collaboration with K-culture related companies and the NFT business that Next I is currently pursuing," and added, "We will take the lead in advancing comprehensive Hallyu content overseas."