"Give Over 150 Popular Products as Gifts"... CU Joins Naver Smart Store

On the 21st, a model at the convenience store CU is introducing the 'CU Gift Service' within Naver Smart Store.

[Asia Economy Reporter Lim Chun-han] CU announced on the 21st that it has officially launched ‘CU Gift’ on Naver Smart Store, strengthening its O4O (Online for Offline) channel.

CU Gift sells mobile vouchers and mobile cash vouchers that can be used like cash for about 150 popular products across approximately 10 categories, including Binggrae Banana Flavored Milk and Lotte Ghana Chocolate.

Customers can access CU Gift by searching for CU Gift in the Naver search bar, and purchased products can be easily paid for through Naver Pay and other methods. Purchased mobile product vouchers are instantly sent to the customer's entered phone number or KakaoTalk.

CU plans to continuously expand the number of products available for purchase on CU Gift and introduce set products, seasonal special exhibitions, and promotions.

A BGF Retail official said, “Since there are about 16,000 CU stores nationwide, accessibility is excellent everywhere, and there are many gifts at affordable prices, so we expect high customer response,” adding, “We will continue to create online services that can support franchise stores in the future.”