Aurora World CEO No Jae-yeon (left) and Lee Don-seop, Chairman of the Korean Red Cross Gangwon Province Branch.
[Asia Economy Reporter Jang Hyowon] Aurora World (CEO No Jaeyeon) announced on the 10th that it donated 100 million KRW and 200,000 masks (worth 100 million KRW) to the Korean Red Cross Gangwon Province Chapter (Chairman Lee Donseop) to support victims of the large-scale wildfire in the Gangwon region.
Aurora World, a leading international toy company, has aimed to lead the world with its characters and content, and since 2020 has expanded its business areas to include masks and bio-business. Additionally, through practicing ESG management and social contribution activities, it is realizing corporate social value.
No Jaeyeon, CEO of Aurora World, stated, “We regret the delay in providing prompt support to those affected by the wildfire, and we hope for the swift recovery of daily life and restoration of the affected areas for the residents.”
Meanwhile, the donated funds and goods will be used through the Korean Red Cross Gangwon Province Chapter to help the wildfire victims in Gangwon Province restore their normal lives.
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