Mesh Korea Collaborates with Greenlabs... "Innovating Digital Distribution Logistics for Farms"

Bureung, Greenlabs Fresh Market Fulfillment and Dawn Delivery Dedicated Operations

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea, the operator of 'Boorung,' announced on the 10th that it will provide fulfillment and dawn delivery services to 'Sinsun Market,' operated by Greenlabs.

Through this collaboration between the two companies, Boorung will exclusively perform dawn delivery for domestic eco-friendly agricultural product online buyers on Sinsun Market. At the same time, Greenlabs will be provided with integrated services such as agricultural product storage and inventory management through Boorung's fulfillment center.

Greenlabs is a data agriculture startup operating the integrated solution platform 'Farm Morning,' which supports the entire cycle from farming planning to cultivation and sales, and 'Sinsun Market,' which matches farms with agricultural product buyers to innovate distribution. Farm Morning has secured about 600,000 members, accounting for more than half of domestic farms, and Sinsun Market has participation from over 3,000 purchasing companies.

Mesh Korea and Greenlabs aim to rapidly realize digital innovation in domestic agricultural distribution logistics through their cooperation. Mesh Korea, which records an average daily dawn delivery volume of over 10,000 cases, has raised the operating rate of its existing Gimpo and Namyangju fulfillment centers to 100% and recently added the Gonjiam fulfillment center to its operations.

Choi Byung-jun, head of Mesh Korea's domestic business division, said, "We are confident that the competitiveness of both companies, which are innovating distribution logistics and agriculture with real data as their weapon, will create clear synergy," adding, "Through close cooperation with Greenlabs, we will jointly cultivate digital innovation in distribution logistics for domestic farms."