[Asia Economy Reporter Lim Chun-han] CU announced on the 9th that it will sequentially release 11 products collaborating with the popular game 'Cookie Run: Kingdom' by mid-month.
This is because the eight types of bread and desserts released in the first phase last October, combined with the craze for Ttibu Ttibu Seal (stickers that you peel and stick repeatedly) included inside the products, have gained high popularity. In fact, Cookie Run products swept the top 1 to 5 sales rankings in CU's bread category upon release. Thanks to this, CU's overall bread category sales increased by 33.5% compared to the previous month.
The newly released products include eight types of bread and three types of desserts, with 30 new Ttibu Ttibu Seals not included in the first phase randomly enclosed. To commemorate this product launch, CU is also holding a Cookie Run: Kingdom stamp event on its membership app Pocket CU until the 25th of this month.
A BGF Retail official said, "Recently, Ttibu Ttibu Seals have become popular as fan items among the MZ generation (Millennials + Generation Z), who feel nostalgia for the past and seek new fun through convenience store products," adding, "We will continue to release unique products in collaboration with various industries to provide fresh enjoyment to customers."
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