Shinhan Card Operates 'Marriott Bonvoy Shinhan Card' Promotion Pop-up Store

Collaboration with Edit Shop Bo Market

[Asia Economy Reporter Yoo Je-hoon] Shinhan Card announced on the 1st that it will operate a pop-up store near Seongsu-dong, Gwangjin-gu, Seoul from the 5th to the 18th for the 'Marriott Bonvoy The Classic Shinhan Card' promotion in collaboration with Marriott.

This pop-up store was planned to commemorate the launch of the second credit card released through a partnership between Shinhan Card and Visa, the Marriott Bonvoy The Classic Shinhan Card. It collaborated with Bomarket, a lifestyle-oriented local select shop popular among the MZ generation (born between 1980 and 2000) for its unique supermarket concept.

All customers visiting the pop-up store will receive limited edition goods, and various items created through the collaboration between Marriott International and Bomarket, as well as Bomarket's specially curated products, will be available for purchase.

During the limited period of the pop-up store operation, special benefits are also prepared for new members of the Marriott Bonvoy The Classic Shinhan Card. On-site issuers can earn 45,000 points, which is three times the existing bonus of 15,000 points. Additionally, by joining the Marriott Bonvoy membership for free, customers can participate in a prize event offering hotel accommodation vouchers, buffet meal tickets, and more.

Lee Seok-chang, Head of Shinhan Card's Pay Platform Group, stated, "We hope this will be an opportunity for the MZ generation, who prefer overseas travel but have limited access to hotels domestically, to enjoy Marriott International’s global hotel network and the premium services of the Marriott Bonvoy Shinhan Card as a delightful experience outside of hotels."