[Asia Economy Reporter Moon Hyewon] Lotteria announced on the 21st that it will launch an additional new product, the ‘Bulgogi 4DX,’ which reinterprets the K-food item bulgogi as a burger.
The Bulgogi 4DX, the first new product of 2022, will be introduced from the 22nd after about six months of preparation since August last year.
The product features a bulgogi patty with increased weight and grilled beef bulgogi as a topping, enhancing the sweet and savory taste and texture, and harmonizes with the clean and spicy flavor of domestically produced Cheongyang chili mayo sauce. The term ‘4DX’ expresses the meaning of ‘realness’ that allows you to experience the senses of sight, hearing, smell, and taste.
Lotteria plans to operate related promotions through various online and offline channels.
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