CJ CheilJedang Launches Limited Edition 'Hetbahn Rice Cream'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 17th that it will launch a limited edition Hetbahn Rice Cream. Hetbahn Rice Cream is a gelato ice cream product containing rice grains. CJ CheilJedang will limit the production of Hetbahn Rice Cream to 2 million units.

The product contains about 5% rice, making it distinctive for the real rice grains that can be chewed. The container uses the same design as Hetbahn, adding fun with a goods-like feel. The product is available in 'White Rice Flavor' and 'Black Rice Flavor.' It will be sold nationwide at convenience stores starting from the 17th, and on the official mall 'CJ The Market' from early next month.

CJ CheilJedang released a short drama about Hetbahn Rice Cream on its official YouTube channel 'The Taste of Jeil.' The drama personifies rice as the main character and cleverly depicts the process of choosing the path to become ice cream, a unique dream, in a 2 minute and 30 second video.

A CJ CheilJedang official said, "We have prepared various events to empathize and actively communicate with the current generation, who have distinct personalities and values, and the Hetbahn brand."