[Asia Economy Reporter Lim Hye-seon] "If you pre-order the Galaxy S22 from SK Telecom, you can receive a one-of-a-kind non-fungible token (NFT) from space."
SK Telecom announced on the 13th that it will begin pre-orders for the Galaxy S22 from the 14th to the 21st. Activation for pre-order customers will start on the 22nd, with the official launch on the 25th.
For customers who pre-order the Galaxy S22, SKT has prepared unique benefits including NFTs and membership perks jointly issued for the first time by SKT and the lifestyle brand Peaches., merchandise, fan meeting events with celebrities such as Yuna Kim, Faker, and professional golfer Kim Han-byul, a Galaxy S22 popup store in the metaverse platform ifland where customers can experience and consult directly, and special editions like the limited Galaxy S22 Mercedes-EQ Edition and Mark & Lona Edition.
SKT is collaborating with Peaches and partnering with domestic asset exchange Korbit to run an NFT promotion. Customers who participate in the Galaxy S22 series pre-order, complete activation, and enter the event by the 14th of next month will be entered into a draw where 2,000 winners will receive one NFT each from SKT and Peaches. Benefits include subscription products such as T Universe gift certificates, Galaxy S22 Ultra, Galaxy Buds2, and Peaches VIP membership according to tiers.
Winners will receive Ethereum-based NFTs through their Korbit accounts, and Korbit plans to support secondary NFT trading later this year.
SKT has also prepared special benefits for customers who activate after pre-ordering the Galaxy S22, including virtual cook meetings with Yuna Kim, a game of LOL with Faker, and remote golf lessons with professional golfer Kim Han-byul (3rd place at the 2021 SK Telecom Open), creating memorable experiences with celebrities.
A total of 1,000 people will be drawn to receive special experiences with celebrities (22 people per experience), premium hotel stays (4 people), VIP health checkups (20 people), healthcare vouchers (40 people), hotel platform vouchers (80 people), activity experience vouchers (150 people), and one-month subscriptions to the Universe Pass All (640 people).
The official online mall T Direct Shop’s Galaxy S22 popup store will be implemented within the metaverse platform ifland. A 3D model of the Galaxy S22 will be displayed in the metaverse space, and professional consultant avatars will provide pre-order consultations for the Galaxy S22. Additionally, customers interested in purchasing will be connected to T Direct Shop to enable a one-stop purchase experience.
Various participation events will also be held for visitors. From 7 PM to 10 PM on the 14th, a quiz event with abundant prizes will take place, and customers who visit the popup store during the pre-order period and leave reviews on social media will be entered into a draw to receive gifts.
SKT has also prepared limited edition Galaxy S22 Ultra models in collaboration with premium brands such as Mercedes and the famous golf equipment brand Mark & Lona at T Direct Shop.
The Galaxy S22 Ultra Mercedes-EQ Edition is limited to 2,000 units and includes eight vehicle/phone accessories: a ready bag, exclusive case, wireless charging pad, card wallet, key ring, key pouch, name tag, and phone theme.
The Galaxy S22 Ultra Mark & Lona Edition is limited to 1,000 units and consists of six golf/phone accessories: an exclusive case, name tag, rangefinder pouch, ball marker, wireless charging pad, and phone theme.
Additionally, all customers purchasing through T Direct Shop can choose from various T Gifts such as DIY cases, UNICEF support packages that donate 10,000 KRW per purchase and provide 1,000 Happiness Credits, and five types of premium accessories.
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