Tmon Sells Steaks with Cooking YouTuber 'Gonggyeoksu Chef'

Second Promotion of 'WithTimon' Co-Planned with Influencers

[Asia Economy Reporter Kim Cheolhyun] TMON announced that it will open the second promotion of its own brand 'WithTMON,' which plans exclusive products jointly in collaboration with influencers, on the 10th. The partner is the cooking YouTuber 'Gonggyeoksu Chef,' who has 160,000 YouTube subscribers and is gaining attention for sharing various recipes that anyone can follow.

The products prepared together by TMON and Gonggyeoksu Chef are Elbon steak and T-bone steak. To ensure the highest quality and fast delivery, they will be sold in limited quantities daily. For this project, Gonggyeoksu Chef personally visited the manufacturing factory to check the processing steps and cooked the products using his own recipes. He is expected to reveal a special recipe that allows TMON customers to easily cook steak at home using an oven.

WithTMON is a brand that combines the expertise of influencers with TMON's commerce know-how to offer high-quality products. Customers can purchase differentiated products at reasonable prices and also receive original content from the participating influencers.

WithTMON achieved meaningful results in its first sale last December as well. Collaborating with the meat specialist YouTuber 'Jeongyukwang,' they sold Korean beef sirloin and Jeongyukwang personally appeared on TMON Live to communicate stories about the product with customers. The product achieved sales exceeding 100 million KRW on the launch day alone and sold out within three days. Ninety percent of the product sales came from customers who watched Jeongyukwang's content and were directed to TMON.

Jaehoon Jeong, TMON team leader, said, “The second promotion of WithTMON, which offers high-quality products under reasonable conditions in collaboration with experts, has been unveiled. We will continue to strive to secure product buzz and reliability through collaborations with various influencers.”