"Value Consumption Trend" Dallisalda Expands Sales Channels for Domestic Small and Medium Enterprises

Sixfold Increase in Domestic Small and Medium Enterprises Entering Stores... 7.2 Times Growth in Sales

Dalli Salda, 'Bongbong Bangatgan Drip Bag Coffee'.

[Asia Economy Reporter Yuri Kim] GS Retail's value consumption specialty mall Dallisalda announced on the 2nd that the number of domestic small and medium-sized enterprises (SMEs) listed has increased sixfold compared to the initial launch in October 2020, as of January this year. During the same period, sales of products from domestic SMEs introduced through Dallisalda increased 7.2 times.

Dallisalda is a value consumption specialized online mall launched by GS Retail in October 2020 in line with the spread of the 'meaning out' trend.

Dallisalda stated, "We are achieving remarkable results through cooperation with small and medium-sized enterprises," citing the recent example of partnering with 'Bongbong Bangatgan,' a famous coffee spot in the Gangneung area, to launch 'Bongbong Bangatgan Drip Bag Coffee.' Dallisalda was the first distributor to commercialize the high-quality coffee of 'Bongbong Bangatgan,' which roasts top-grade beans on the same day and adheres to the hand drip principle, releasing it exclusively last November.

The 'Bongbong Bangatgan Drip Bag Coffee,' which gained word-of-mouth immediately after its launch, ranked first in total sales in the coffee category operated by Dallisalda within a week, and its sales volume increased more than tenfold in about a month after launch.

Reflecting data showing a continuous increase in new customers seeking 'Bongbong Bangatgan Drip Bag Coffee,' Dallisalda will hold a sensational deal promotion until 5 p.m. on the 8th, offering nine types of 'Bongbong Bangatgan Drip Bag Coffee' at a 33% discount off the regular price.

A Dallisalda official said, "Requests for collaboration from domestic SMEs continue as we aim to create contact points with consumers through Dallisalda's expertise," adding, "We will actively discover competitive products from excellent domestic SMEs to open sales channels while strengthening Dallisalda's differentiated product competitiveness, expanding win-win collaborations."