2022 Asia Consumer Awards
[Asia Economy Reporter Donghyun Choi] Lock&Lock has risen as a leading global lifestyle goods company in Korea, based on over 40 years of expertise in the kitchen and household goods sector.
Lock&Lock focuses on four main categories: food storage containers, beverage ware, cookware, and small home appliances. In 2019, leveraging its success in China and Vietnam, the company officially entered the domestic small home appliance market, consecutively launching products such as knife and cutting board sterilizers, vacuum rice containers, and steam air fryers.
Lock&Lock was awarded in the small home appliance category for 10 consecutive years in the '2021 Vietnam Top 100 Trusted Consumer Brands.' It is the only domestic company to have earned the title of a top 10 brand for six consecutive years. In Vietnam, Lock&Lock enjoys high popularity due to its premium brand image, superior quality, and technology reflecting local needs.
During last year’s '11.11,' Vietnam’s largest online shopping event, Lock&Lock ranked first in sales in both the 'small home appliances' and 'home & living' categories across Vietnam’s three major e-commerce platforms: Lazada, Tiki, and Shopee. The steam air fryer, which allows various cooking methods without fire, received great response and sold out by the morning of the event’s first day.
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