Prepare This Year's Seollal Gifts on E-commerce

Coupang Offers Popular Gifts and Brand Discounts for Lunar New Year
Idus Provides Up to 85% Off Handmade Holiday Gifts

[Asia Economy Reporter Kim Cheol-hyun] As the Lunar New Year holiday approaches, e-commerce companies are holding various discount promotions. Due to the prolonged impact of COVID-19, this year's Lunar New Year is also expected to be a contactless holiday, so each company has prepared ways for customers to conveniently purchase Lunar New Year gifts online. It is also expected to be an opportunity to buy products that were previously burdensome due to their high prices because of the large discounts.

Coupang is currently running the 'Lunar New Year Big Season Promotion,' offering discounts on popular gifts and famous brands for the holiday. During this 'Lunar New Year Big Season Promotion,' popular Lunar New Year gift sets are offered at special prices with discounts of up to 50%. The discounted products change daily, allowing customers to purchase various products at affordable prices.

Additionally, starting from the 23rd, Coupang will hold a 'Brand One-Day Discount Event' featuring practical brand products suitable for gifting during the holiday. Brands participating in the one-day discount event include Jeonggwanjang, Amore, Dongwon, CJ CheilJedang, Chong Kun Dang, and Aekyung AGE 20’s. From the 24th, customers can continue to enjoy the 'Keyword One-Day Discount Event,' which offers discounts on popular gifts categorized by type. Selected popular gift keywords include red ginseng and health juices, followed by jerky and nuts, coffee and tea, ham and tuna, and snack sets.

Coupang organizes discount events by category during the promotion period so customers can purchase necessary products at low prices. Categories are especially divided to suit the characteristics of the Lunar New Year holiday. The 'Lunar New Year Kitchenware Sale' offers kitchenware needed for preparing holiday meals at affordable prices. The 'Cosmetics Gift Sale' allows customers to compare and shop for popular cosmetic gift sets in one place. New Year's cards to express feelings to those around you can be purchased at the 'New Year's Cards/Envelopes Sale.'

Idus is also holding an event offering discounts of up to 85% on various handmade foods and crafts, including agricultural, livestock, and marine products, ahead of the Lunar New Year.

According to Idus, the proportion of customers preparing holiday gifts has increased by 15-20% compared to last Lunar New Year and Chuseok periods, with transactions occurring at a similar level to the 20 billion KRW monthly transaction volume achieved at the end of last year. Additionally, the 'Gift Sending' service, which allows sending gifts by simply entering the recipient's mobile phone number, has been steadily increasing by more than 10%.

Currently, handmade foods account for more than 40% of Lunar New Year gifts, followed by home living products and digital/stationery items, which are popular at 20% and 15%, respectively. In response, Idus has prepared the 'Lunar New Year Gift Discount Exhibition,' carefully selecting about 1,150 types of Lunar New Year gifts with discounts of up to 85%. The event features various categories tailored to the recipient's age group, including various handicrafts, handmade foods, traditional liquors, agricultural, livestock, and marine products, beauty items, accessories, and unique handmade gifts, totaling over 30 categories.

In particular, Idus is running promotions through the Lunar New Year holiday period, including premium agricultural, livestock, and marine products delivered directly from production areas, handmade dishes to assist with holiday table settings, special lucky money envelope exhibitions, gift collections under 50,000 KRW, and tableware discount events.