CU Teams Up with YouTuber WineKing to Launch 'Wine Set Season 2'

On the 20th, CU will collaborate with wine specialist YouTuber 'Wine King' to launch 'Wine Set Season 2'.

[Asia Economy Reporter Lim Chun-han] CU announced on the 20th that it will collaborate with wine specialist YouTuber ‘Wine King’ to launch ‘Wine Set Season 2’.

Since August last year, CU has introduced 17 wine sets curated and tasted directly by Wine King at CU Wine Shop through ‘Wine Set Season 1’. This time, a total of 10 products are introduced, including beginner sets, general sets like intermediate, rich intermediate sets, and premium sets.

The product package includes a wine guide written by Wine King himself, containing basic information about the wine such as country of origin, winery, grape variety, storage methods, ways to enjoy the wine deliciously, and recommended pairing foods.

To purchase, customers can reserve the desired product through Pocket CU, visit the store, and then pay and pick up the product. Orders placed before 8 a.m. can be picked up at the designated store from 6 p.m. on the same day.

A BGF Retail official said, “This Wine King wine set is designed to enhance purchase convenience so that even customers who are not familiar with wine can easily choose according to Wine King’s recommendations. CU will lead the popularization of convenience store wine through a two-track strategy by increasing offline wine specialty stores and expanding the lineup of CU Wine Shop based on the online membership application (app).”