[Asia Economy Reporter Lim Hye-sun] Boribori, the number one visited online mall for infants and children operated by LF affiliate Tricycle, announced on the 19th that it will hold the Baby & Kids Fair "Ssuksuk Day" until the 21st to celebrate the new school term, offering up to 97% discounts on various baby products and back-to-school supplies.
Discount benefits have also been prepared for customers. Customers who purchase over a certain amount through the application (app) will receive a limited number of discount coupons of up to 10% on a first-come, first-served basis. During the event period, the one-day special offers with daily changing discounted items will feature limited quantities of baby food, childcare products, books, and toys.
Notably, in the baby food and formula section, which includes 13 brands such as Ildong Foodis, Pasteur, and Pureit, various food items for children, from baby food to formula, snacks, and cookies, are sold at discounts of up to 77%. In the maternity and childcare products section, a variety of items are offered at discounted prices, including the Tiger Edition for children born in the Year of the Tiger, portable car seats, bath products, baby pillows, and kids' lotion.
Last year, despite a significant decrease in outings due to the COVID-19 pandemic, the domestic children's clothing market grew. According to the "2021 Second Half Fashion Statistics Report" recently released by the Korea Federation of Textile Industries, the children's clothing market size in the first half of last year grew by 36.6% compared to the previous year. The emergence of MZ generation parents who do not hesitate to invest in their children and the spread of the "Ten Pocket" culture, a family culture focusing on a small number of children, have continuously increased the share of the children's clothing market.
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