HiteJinro Launches 67 Types of 2022 Lunar New Year Wine Gift Sets

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 19th that it will launch 67 types of wine gift sets with various configurations for the upcoming Lunar New Year. Reflecting the increase in home drinkers and solo drinkers as well as the popularization trend of wine, they are offering gift sets of reasonably priced wines categorized by country and price range.

This Lunar New Year, newly released wines from last year have been added to the gift sets, ranging from cost-effective sets that wine beginners can enjoy lightly to premium wines suitable for wine enthusiasts and rare wines.

Last year’s wine, G?rard Bertrand’s “Art Vivre (Artistic Life) Rouge and Blanc,” has been included in this Lunar New Year gift set. “Art Vivre” embodies the winery’s philosophy of pursuing a beautiful life and culture. It is characterized by being contained in an amphora-shaped ceramic bottle, a vessel used when wine was first created to commemorate 2000 years of wine history. G?rard Bertrand Rouge was selected as one of the TOP 100 wines of the year by Wine Spectator, a U.S. wine magazine, in 2019.

“Quinta do Noval’s” “Nacional Vintage Set” is a top-grade vintage port wine produced only in years with excellent harvests from a single vineyard. Only a small quantity of 1 to 5 bottles per vintage is sold, and it can be aged up to 100 years, earning it the nickname “immortal wine.” The 2011 vintage received a perfect score of 100 points from renowned wine critics Robert Parker, James Suckling, and the U.S. wine magazine Wine Enthusiast.

Exclusively offered this Lunar New Year, “Baba’s” “Baba Barolo 2010” is made from 100% Nebbiolo, a representative indigenous grape variety of the Piedmont region in Italy, and has been aged in bottles for over 10 years.

HiteJinro’s steady seller, the “Silver Oak” set, consists of “Napa Valley Cabernet Sauvignon” and “Alexander Valley Cabernet Sauvignon” wines. Silver Oak is a representative cult wine of the U.S. and is renowned for its excellent quality, being one of the most popular wines in wine auctions in the U.S. and the U.K.

In addition, various wines such as Taittinger, the Michelin Guide “Seoul 2022 Publication Event Partner” icon champagne ▲Taittinger Comtes de Champagne Blanc de Blancs Brut ▲Melka Metis Martinez Vineyard Napa Valley ▲Matthi Gran Selezione 3-set ▲Ovid Napa Valley ▲G?rard Bertrand Clos du Temple have also been prepared.

This year, HiteJinro’s Lunar New Year wine gift sets range from 30,000 KRW to 4 million KRW, consisting of premium wines, and can be purchased at Shinsegae Department Store Main Branch as well as Hyundai Department Store (Mokdong Branch, Sinchon Branch, Cheonho Branch, Pangyo Branch, Songdo Outlet).