Orion Dr. You Achieves Record High Sales of 68 Billion KRW Last Year

[Asia Economy Reporter Lim Hye-seon] Orion's comprehensive food brand Dr. You achieved its highest-ever annual sales last year.

Orion announced on the 19th that Dr. You's sales last year reached 68 billion KRW, a 48% increase compared to the previous year. Protein bars recorded sales of 21.7 billion KRW last year. This achievement is attributed to strengthening the brand identity as "Delicious Health" since 2019 and successfully building a diverse lineup including "Dr. You Protein Bar" and "Dr. You Drink."

With growing interest in healthy eating habits, products with reduced sugar content such as "Energy Bar Walnut" and "Dr. You Drink Cafe Latte" were continuously introduced, gaining favorable responses from younger consumers. Additionally, the category expanded to functional general foods with products like "Dr. You Gummy Zinc" and "Dr. You Gummy Collagen." In February last year, the brand renewed and launched "Dr. You Yongamsu," further reinforcing its healthy brand image.

Since 2008, Orion has continuously introduced differentiated products by incorporating the concept of "health" into snacks for the first time in the domestic confectionery industry through the Dr. You brand.

As the trend of exercise and self-care is expected to continue this year, Orion plans to strengthen its market leadership by launching protein-enhanced product lines that meet segmented consumer demands according to TPO (time, place, occasion). Furthermore, the company aims to expand the Dr. You brand by introducing various products containing functional ingredients necessary for Koreans.