Homeplus Launches Main Sales of Seollal Gift Sets... "Focus on Premium"

Homeplus will hold the main sale of Lunar New Year gift sets from the 20th of this month to the 2nd of next month.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 17th that it will hold the main sales event for Lunar New Year gift sets from the 20th of this month to the 2nd of next month.

This year, as the number of customers sending their regards through non-face-to-face gifts increases, premium gift sets are receiving a positive response. According to Homeplus, sales of Korean beef (Hanwoo) increased by about 15% compared to the same period last year from the 9th of last month to the 13th of this month. Total sales from pre-ordering for Lunar New Year also increased by about 20%.

In the main sales event, Homeplus will expand the quantity of gift sets priced between 100,000 and 200,000 KRW to more than twice that of last year’s main sales, focusing on premium gift sets and best pre-order gift sets. In particular, they strengthened gift sets for livestock and alcoholic beverages, which are highly preferred by customers. The ‘Refrigerated Hanwoo Customized Gift Set,’ introduced for the first time this year, is a product that allows customers to order a set combining their desired Hanwoo cuts and one of six types of wine. Customers can visit the store, select their preferred Hanwoo cut and one of six wines, and have the gift set made on the spot.

Homeplus’s Lunar New Year gift set main sales event offers up to a 30% discount when paying with 14 major credit cards or if you are a My Homeplus membership member. In addition to the ‘N+1’ event, where customers receive one more gift set depending on the purchase quantity, gift certificates are also given according to the purchase amount. Free delivery is available for purchases over 30,000 KRW.

A Homeplus official said, “Due to the increase in the gift value limit under the Improper Solicitation and Graft Act and the prolonged COVID-19 pandemic, demand for premium gifts has risen, so we have prepared a variety of premium gift sets. We hope customers will conveniently prepare for the upcoming Lunar New Year holiday at Homeplus, which offers high-end, practical, and unique gift sets.”