"Enjoying Bungeoppang at Home" Lotte ON's 'Winter Theme Dessert' Special Exhibition

Ongoing Until the 19th... Up to 30% Off on Bungeoppang, Hobang, Ice Cream, and More

Lotte ON 'Winter Theme Dessert' Special Exhibition.

[Asia Economy Reporter Yuri Kim] Lotte ON announced on the 12th that it will hold a 'Winter Theme Dessert' event offering up to 30% discounts on products such as Bungeoppang, Hoppang, and ice cream until the 19th.

In winter, the new term 'Bungse-gwon' (Bungeoppang + station area) emerged as many people enjoy street food, but recently, due to mask-wearing and social distancing, it has become difficult to enjoy representative winter snacks outdoors. For this reason, demand has increased for purchasing winter snacks like Bungeoppang, roasted chestnuts, and Hotteok online or buying ingredients and machines to make them at home.

Lotte ON's 'Snacks & Confectionery' sales have significantly increased since November last year, reaching an all-time high in December. In December last year, sales of 'Snacks & Confectionery' tripled compared to the previous year, with sales of snacks such as Bungeoppang and Hoppang increasing about threefold, and sales of flavored chestnuts and sweet potatoes increasing more than fivefold.

The winter snack event held this month also received a strong response. On the 3rd, a discount event for Samlip Hoppang generated sales of 10 million KRW from single items, and the 'Frozen Bungeoppang' product event held on the 6th achieved more than double the sales compared to its first sale in February last year, reaching a record high.

As demand for making snacks at home increases, sales of related items have also risen. Sales of 'baking supplies' such as waffle makers, bread molds for making Bungeoppang and waffles, and baking pans have more than doubled, while oven sales increased by about 30%. The popularity of the dessert 'Croffle' (a dessert made by putting croissant dough into a waffle maker) has surged recently, leading to increased customer interest in waffle machines.

Lotte ON expects this trend to continue and is holding the 'Winter Theme Dessert' event. Until the 19th, dessert products such as Bungeoppang, Hoppang, and Naturru will be sold at up to 30% discount. Representative products include 'One-bite Mini Bungeoppang,' 'Samlip Hoppang Native Yeast Red Bean + Vegetable Hoppang,' and 'Binggrae Bungeossamanco (24 pieces).'