Homeplus Social Contribution Foundation, 'Homeplus eParan Foundation,' announced on the 28th that it has released a campaign video to support children with leukemia and pediatric cancer in collaboration with YouTube influencer 'Shoot for Love' and will donate a total of 50 million KRW to the Korea Leukemia Pediatric Cancer Association. The donations raised through this campaign will be used for treatment costs for children with leukemia and pediatric cancer, as well as for the 'Healing School,' a growth education program designed to support the development and social adaptation of children with pediatric cancer and their families.
[Asia Economy Reporter Yuri Kim] Homeplus Social Contribution Foundation 'Homeplus e-Paran Foundation' announced on the 28th that it has produced a campaign video to help children with leukemia and pediatric cancer together with YouTube influencer 'Shoot for Love' and will donate a total of 50 million KRW to the Korea Leukemia Pediatric Cancer Association.
The leukemia and pediatric cancer donation video campaign, jointly conducted by 'Homeplus e-Paran Foundation' and 'Shoot for Love,' began in 2018 and is now in its fourth year. The total donations delivered through this campaign by the 'Homeplus e-Paran Foundation' have reached approximately 300 million KRW over three years.
This year, soccer player Jo Won-hee and Shoot for Love member Babamba participated in the campaign under the theme 'Long Kick Impossible Mission.' The campaign video was released on the 27th through Shoot for Love's YouTube and Facebook channels as well as Homeplus's Facebook channel.
Soccer player Jo Won-hee completed a total of five missions, including scoring goals into a shaking trash can at Homeplus Dongdaemun branch, accumulating 50 million KRW in donations for children with leukemia and pediatric cancer. He narrowly succeeded in the 'Long Kick' mission, scoring a goal from a long distance across the entire store, drawing admiration and cheers from viewers.
The donations raised through this campaign will be used for treatment costs for children with leukemia and pediatric cancer, as well as for the 'Healing School,' a growth education program designed to support the growth and social adaptation of pediatric cancer children and their families.
Jo Hyun-gu, head of the Homeplus Social Contribution Team, said, "We have been conducting donation campaigns for four years to provide medical benefits to children with leukemia and pediatric cancer who were in medical welfare blind spots and to support their healthy recovery and social adaptation." He added, "We will continue to fulfill corporate social responsibility through ESG (Environmental, Social, and Governance) management and strive to create a better world."
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