LF Announces 2022 Executive Promotions... Kim Sang-gyun Promoted to President and CEO

Sangkyun Kim, President of LF

[Asia Economy Reporter Seungjin Lee] LF announced its regular executive appointments for 2022 on the 16th, promoting Vice President Kim Sang-gyun to President and Executive Director Cho Bo-young to Vice President, effective January 1, 2022.

LF cited the background of this personnel move as the need to cultivate talent with innovative business platform-building capabilities and bold execution power, as well as to strengthen a division-specific responsible management system amid the crisis faced by the domestic fashion market due to the spread of COVID-19. In particular, it judged that rapid and innovative business capability enhancement is a key factor in growing into a comprehensive lifestyle culture company.

Newly appointed President Kim Sang-gyun joined LG Fashion in 2004 after working at LG Card (currently Shinhan Card). Since 2010, he served as Head of the Hazzy’s Business Division and the Gentlemen’s Division, establishing Hazzy’s as a leading brand in the traditional casual market. After serving as the head of the China subsidiary in 2013, he began pioneering the Chinese market and led Hazzy’s expansion into high-growth overseas markets such as Vietnam, Taiwan, Singapore, and Mongolia, strengthening its status in the global market.

Since taking on the role of Head of Fashion Business and CEO in March 2021, he has actively utilized the latest 3D virtual technology to realize eco-friendly values, accelerating ESG (Environmental, Social, and Governance) management. Additionally, he was recognized for remarkable achievements in revolutionizing manufacturing competitiveness and consumer experience through the company-wide adoption of RFID technology, advancing the fashion business to a cutting-edge level.

Newly appointed Vice President Cho Bo-young is a business executive who started as one of Korea’s first-generation handbag designers and is a former accessory Creative Director (CD). She joined LF in 2014 and has served as Head of the Accessories Division and Division Head, currently leading the Accessories Product Headquarters. She has driven brand awareness and sales growth for brands such as Hazzy’s Accessories, Daks Accessories, and Jill Stuart New York Accessories. She was recognized for her outstanding design and branding sensibility, contributing to enhancing brand competitiveness and strengthening market position.