Cheil Worldwide "Empathizing with MZ Generation's Efforts... Albamon Ad Surpasses 3 Million Views"

AlbaMon 'Respecting the Plan of Part-Time Jobs' Advertisement Screen.

[Asia Economy Reporter Yuri Kim] Cheil Worldwide announced on the 16th that Albamon's advertisement "Respecting the Part-timer's Plan" has gained high sympathy from the MZ generation (Millennials + Generation Z), surpassing 3 million cumulative views on YouTube.

Since 2019, Albamon has conveyed the message of "respect" for part-timers in its advertisements, and in this campaign, it supported the MZ generation who passionately engage in various part-time jobs for their own plans. To enhance the authenticity of the advertisement, they cast Lee Young-ji, a former contestant of High School Rapper 3 who is loved for humorously portraying the daily lives of peers on broadcast programs, and singer Wonstein, who has worked various part-time jobs such as at convenience stores to become a rapper. This casting has also received a positive response.

The advertisement was produced as three episodes titled "Money Money," "N-po Generation," and "If You Have a Plan." Each episode begins by showing the perception of part-time jobs set by the older generation. To people who say things like "Young people endure hardships willingly," "The N-po generation that has to give up," or "How much do you earn from part-time jobs," Lee Young-ji and Wonstein confidently respond, "We have never given up; we are a generation sincere about our lives, working energetically and earning money according to our plans."

With an addictive hip-hop melody, the advertisement dynamically depicts the MZ generation working passionately for their own plans, not just enduring tough and exhausting part-time jobs. Im Tae-jin, CD of Cheil Worldwide, said, "By casting Lee Young-ji and Wonstein, icons of the MZ generation, as models, we emphasized Albamon's direction of 'respect for part-timers.' Through this, we were able to increase target empathy and advertisement prominence."

Meanwhile, Albamon is conducting a lottery event linked to this advertisement. It is an event where participants watch the advertisement on the website and enter their part-time job plans. Prizes include smartphones and a plan support fund of 1.5 million won. Additional events offering various prizes will continue until next month.