Coupang Operates '2021 Christmas' Special Section
Tmon Launches 'Santa Land' for Christmas Home Party Preparation
[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies are continuously launching special sales events offering significant discounts ahead of Christmas. With the resurgence of COVID-19 and the emergence of the Omicron variant, the trend of enjoying home parties rather than face-to-face gatherings is expected to continue this year-end, providing consumers with an opportunity to prepare for Christmas more reasonably.
Coupang is operating a Christmas specialty section that gathers all Christmas-related products in one place until the 25th of this month. It is organized into categories such as ▲home party accessories ▲home party preparations ▲Christmas gifts, showcasing over 3,000 diverse Christmas items. From Christmas trees, lights, and decorations to toys including robots, playthings, and dolls, everything can be found on a single page. Gifts for lovers and friends are also recommended.
Discount events mainly focus on toys for children. From the 19th to the 23rd, during the five-day brand days of popular brands, character products loved by children can be purchased at discounted prices. If you pre-order home party-related meal kits and cakes, you can receive them via Rocket Fresh early morning on the 24th to prepare for the party.
A Coupang representative said, "At Coupang, you can conveniently purchase everything from party supplies and gifts to food via Rocket Fresh at once, making it easy to create special occasions," adding, "We have prepared various benefits such as brand discounts and pre-orders, which will greatly help with Christmas preparations."
Tmon is holding the 'Santa Land' event until the 25th ahead of Christmas. In response to the demand for early home party preparations, Tmon has launched this event, offering a variety of products for home party supplies as well as items suitable for non-face-to-face gift exchanges. When paying with KakaoPay, customers can receive up to an additional 10% discount, and a special 10% discount coupon for Tmon Gift, which allows easy year-end gift sending with just a phone number, is also provided.
According to Tmon, in the recent two weeks when the COVID-19 spread intensified, home party-related products showed notable increases compared to the same period last year, with board games up 102% and DIY crafts up 30%. This suggests that the home party culture, which allows people to enjoy delicious food and Christmas decorations while spending close time with family and acquaintances, is becoming established.
Accordingly, Tmon Santa Land presents a special sale on board games, essential items that add fun to year-end gatherings. Gifts for children who have been waiting for Santa all year are also on special offer. Gift recommendations are available by price range, from under 10,000 KRW to over 50,000 KRW.
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