Expo Organizing Committee and 14 Official Travel Agencies Sign Business Agreements
Developing Expo-Linked Tourism Products to Attract Visitors
The Gyeongbuk Yeongju World Punggi Ginseng Expo Organizing Committee held an official travel agency designation ceremony and signed a business agreement on the 9th, followed by a 2-day, 1-night familiarization tour.
[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] The Organizing Committee of the Yeongju World Punggi Ginseng Expo in Gyeongbuk held an official travel agency designation certificate awarding ceremony and signed a business agreement on the 9th, followed by a 1-night 2-day fam tour.
A fam tour refers to a type of exploratory trip that includes promotional briefings about tourist destinations and offers sightseeing or accommodation services.
The official travel agencies were selected through a public contest and include 14 companies such as Viajeong, Hongik Travel, Travel Sketch, Travel Workshop, Theme Camp, Jaeminan Tour, Yeongju Goryeo Tourism, and Good Morning Travel Agency.
The event proceeded in the order of Expo introduction, awarding of official travel agency designation certificates, signing of the business agreement, and the fam tour.
The fam tour focused on tourist attractions and experiential sites near the Expo venue, including Sosu Seowon, Seonbi Village, Buseoksa Temple, Museom Village, and the National Forest Healing Center.
The Organizing Committee plans to develop package tour products linked with the Expo together with the travel agencies and promote surrounding tourist sites to attract visitors.
The agreement was signed with the content that the Organizing Committee supports the travel agencies by granting official emblem usage rights, providing links to the official Expo website, and supplying Expo promotional materials, while the travel agencies develop Expo travel products and receive compensation if they attract group visitors.
A travel agency representative said, “We plan to launch travel products that allow many people to enjoy the Punggi Ginseng Expo along with nearby attractions and accommodation facilities.”
Lee Chang-gu, Vice Chairman of the Organizing Committee, said, “We ask for active cooperation and activities to ensure a successful Expo that can reverse the subdued social atmosphere caused by COVID-19.”
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