CJ OnStyle Ranks No.1 in National Customer Satisfaction Index (NCSI) for TV Home Shopping and T-Commerce Sectors

CJ OnStyle Plus Special Program Yeonhui Market.

Onstyle by CJ announced on the 7th that it ranked first in the TV home shopping and T-commerce sectors in the 2021 National Customer Satisfaction Index (NCSI) survey.

The NCSI is a customer satisfaction measurement index developed by the Korea Productivity Center in collaboration with the University of Michigan in the United States to enhance quality competitiveness of companies and industries. The company explained that by integrating TV home shopping, internet shopping malls, and T-commerce brands into CJ Onstyle last May, it provided a seamless preference shopping experience across channels, which was evaluated to have increased customer satisfaction.

CJ Onstyle operates 15 private brands (PB) and licensed brands (LB) in the fashion sector. In addition to fashion, it runs the total kitchenware brand 'Odense', the premium natural food brand 'Ohharu Jayeonggadeuk', and the clean beauty brand 'Oblang'. In the second half of this year, it recruited major overseas brands such as 'Brooks Brothers' and 'Senjohn Blue Label'.

The service has also been significantly strengthened. During live TV home shopping broadcasts, when customers post questions, elite consultants called 'TokPD' respond via chat through the 'Live Talk' service. Since the launch of the integrated brand, the number of customers using the 'Live Talk' service has exceeded 300,000, with a total of 1 million chat messages, receiving positive feedback. The 'QR Code Order Service' is also in operation, which allows customers to scan the QR code displayed at the top right corner of the TV broadcast screen with their mobile phone camera to order products being broadcast immediately. A new 'Next Day Arrival Service' was introduced this year, allowing customers to receive over 1,500 key products ordered by 11 PM on weekdays the next day.

CJ Onstyle Plus, the T-commerce channel, focuses on content tailored to customer perspectives. To address difficulties elderly customers face in checking product information due to the reduced screen size during broadcasts typical of T-commerce channels, the font size in the information exposure area is enlarged compared to TV live broadcasts. Taking advantage of recorded broadcasts, it is experimenting with new broadcast formats such as 'Yeonhui Market', a planned program using immersive content (AR).