Shinhan Life Opens 'Winter Town' in Metaverse for Contactless Event

Shinhan Life announced on the 7th that it has opened Shinhan Life Winter Town on the metaverse platform 'Gather Town'.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 7th that it has opened Shinhan Life Winter Town on the metaverse platform 'Gather Town.'

Shinhan Life created Winter Town with various themes reflecting customers' preferences, allowing customers to enjoy fun and attractions by roaming around the town with their own avatars.

Customers can also participate in OX quizzes and treasure hunt events. Participants will receive prizes such as Apple Watch 7, AirPods Pro, Starbucks Americano gifticons, and Oxford block sets.

Yoo Min-cheol, Head of Shinhan Life New Customer Tribe, said, "Although offline events are limited, we prepared a non-face-to-face event in the metaverse virtual space without time and space constraints to continue communicating with customers," adding, "We will combine various innovative technologies and fun to promote Shinhan Life's unique value."