Galaxia Moneytree Opens BNK Gyeongnam Bank Mobile Coupon Mall... "Will Expand Services for Corporates"

[Asia Economy Reporter Hyunseok Yoo] Fintech specialist Galaxia Moneytree announced on the 6th that it will open a ‘Mobile Coupon Mall’ on BNK Gyeongnam Bank’s mobile banking app. This is the first time Galaxia Moneytree has launched an exclusive coupon mall service in the financial sector.

Customers can purchase discounted mobile coupons for domestic franchise cafes, restaurants, and more at the BNK Gyeongnam Bank Mobile Coupon Mall.

Galaxia Moneytree holds the distinction of being the first in Korea to issue and distribute mobile gift certificates and currently holds the number one market share in the mobile gift certificate market. Leveraging its expertise in gift certificate operations, the company has expanded into mobile coupons and formed a partnership with BNK Gyeongnam Bank based on its competitive corporate-exclusive mobile coupon solution.

Hong Seongsik, Head of O2O Business Division at Galaxia Moneytree, stated, “As smartphones have become essential, lifestyles have shifted to be mobile-centered, and gifting has also moved to mobile gift certificates and coupons. Especially with social distancing continuing due to COVID-19, the use of mobile coupons is on the rise.” He added, “Starting with BNK Gyeongnam Bank, we plan to expand customized coupon mall services to various companies.”

Meanwhile, Galaxia Moneytree’s O2O business segment, focused on mobile gift certificates and coupons, saw sales more than double in the third quarter compared to the same period last year. The company currently supplies coupon services for over 100 diverse brands.