Zara×ADER error, First Collaboration 'AZ Collection' Unveiled Worldwide

[Asia Economy Reporter Seungjin Lee] Zara announced on the 6th that it will launch the ‘AZ Collection’ in collaboration with the fashion brand Ader Error.

The ‘AZ Collection’ is Zara’s first collaboration project with a domestic brand. Starting from Ader Error’s ‘A’ and Zara’s ‘Z’, the ‘AZ Collection’ symbolizes the connection between the alphabet A and the alphabet Z, representing the beginning and the end, and conveys the meaning of infinitely expanding by linking the past, present, and future.

The ‘AZ Collection’ features all product categories including padding and coats, sweatshirts, denim pants, suit sets and shirts, knitwear, two-way bags, shoes, sunglasses, and hats.

To celebrate the launch of this collection, Zara will offer a special experience to customers visiting the store by operating an AZ Collection window display and collaboration zone on the first floor of the Zara flagship store at Gangnam Station until the 14th.

Additionally, a dedicated ‘ZARA Store’ pavilion has been opened on the metaverse platform Zepeto, allowing customers to purchase and experience the AZ Collection products.

The AZ Collection, a collaboration between Zara and Ader Error, will be simultaneously launched in a total of 10 countries including Korea, Spain, the United States, France, China, and Japan, and can be found at the official domestic online store and 18 stores nationwide.

A Zara representative stated, “The AZ Collection began with a shared philosophy with Ader Error, which aims to respect individual personality and identity while embracing the journey of discovering a new persona.”