Actor Gong Yoo Selected as KB Kookmin Bank KB Star Banking Advertising Model

Release of KB Star Banking Commercial Video Featuring Actor 'Gong Yoo'

[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 6th that it has selected actor Gong Yoo as the advertising model for KB Star Banking.

A new KB Star Banking commercial featuring Gong Yoo was also released. This advertisement emphasizes the convenience of KB Star Banking under the slogan "KB's Newly Improved Mobile Bank." It highlights new key features such as ▲Auto Login ▲KB Financial Group Total Financial Services ▲Flexible Home Screen Configuration ▲My Data Service 'My Asset Management,' all presented in a cheerful manner through Gong Yoo's witty acting and gestures.

The commercial will be released sequentially on TV channels and YouTube. It consists of two 15-second spots and five YouTube bumper ads. A making-of video capturing the lively atmosphere on set, behind-the-scenes shots of model Gong Yoo, and interviews will be released later.

A KB Kookmin Bank official stated, "The number one comprehensive financial platform KB Star Banking, chosen by 17.6 million customers, aligns well with the trustworthy image Gong Yoo possesses," explaining the reason for selecting the advertising model. They added, "This advertisement was produced to promote the new features of KB Star Banking, redesigned with customer convenience in mind, and to convey the image of a simpler and faster mobile bank."

Meanwhile, Kookmin Bank is conducting the 'Find Me with KB My Data Event' on KB Star Banking until the end of this month. Customers who give initial consent to the KB My Data service and complete transmission consent for one or more industries will receive a prize of their choice among Starbucks coffee coupons, CU convenience store coupons, or Pointree points.