Shinsegae Food Launches 3 Types of 'Olban×Gompyo' Wheat Germ Hot Dogs

[Asia Economy Reporter Seungjin Lee] Shinsegae Food announced on the 6th that its home meal replacement brand 'Olban' is collaborating with Daehan Flour's 'Gompyo' flour to launch three types of ‘Olban X Gompyo Milnun Hot Dog’.

The ‘Olban X Gompyo Milnun Hot Dog’ is made with a premix using Gompyo flour, resulting in a soft and chewy texture. It also features roasted milnun, which is rich in nutrients, adding a savory flavor. The product line includes three types: ‘Plain’, ‘Chicken Breast’, and ‘Mozzarella Cheese’.

The ‘Milnun Hot Dog Plain’ contains a sausage made from domestic pork. The ‘Milnun Hot Dog Chicken Breast’, made with domestic chicken breast, is enhanced with the spiciness of Cheongyang chili peppers. The ‘Milnun Hot Dog Mozzarella Cheese’ features string cheese inserted whole, giving it a chewy texture.

To celebrate the launch of ‘Olban X Gompyo Milnun Hot Dog’, Shinsegae Food will introduce the products at up to 50% discounted prices through Naver Shopping Live at 8 p.m. on the 10th. Customers who leave purchase verification during the live broadcast will be entered into a draw to win prizes worth a total of 1 million won.

A Shinsegae Food official said, “We collaborated with a brand well-known among young consumers to expand the customer base of Olban’s popular Chal Hot Dog among families with children. We will continue to reflect consumers’ eating habits and lifestyles by introducing various collaborative marketing efforts to accelerate our attack on the home meal replacement market.”