E-commerce Industry's Active Steps to Support Local Small Businesses

Tmon Partners with Changwon City to Support Local Small Businesses
Coupang Launches Special Exhibition to Support Market Expansion of Gyeongbuk Youth Startup Products

[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies are actively implementing policies to support local small business owners. The strategy is to support local small business owners in pioneering new markets, develop specialized products, and nurture them into competitive local brands.

Tmon recently signed a business agreement with Changwon City to support the online sales of excellent products. First, Tmon operates a curriculum through its Commerce Academy program to cultivate the skills and know-how necessary for local small business owners and prospective entrepreneurs to smoothly enter and adapt to the new commerce market. It also supports plans to nurture 'local creators' who produce high-quality local content reflecting regional characteristics. There are also plans to develop and nurture regionally specialized products.

As the first project to materialize this cooperation, Tmon and Changwon City will promote 'Living in Changwon for a Month' within this year. Tmon employees will live in Changwon for a month in a 'workation' style, experiencing and discovering various local products and culture. They plan to collaborate with local creators to produce and showcase diverse content.

Coupang, together with Gyeongsangbuk-do Province and the Gyeongsangbuk-do Economic Promotion Agency, is conducting the '2021 Gyeongbuk Youth Startup Product Market Development Support Exhibition' to support online market development and sales of youth startup companies located in Gyeongsangbuk-do. This event, running until the end of December, offers over 1,800 products from 38 youth companies based in Gyeongbuk in one convenient place. During the event, customers can purchase a variety of high-quality and competitive products at affordable prices, including local specialties from Gyeongsangbuk-do, processed foods, daily necessities, furniture, home interior items, and fashion accessories categorized accordingly.

To allow customers to purchase desired products at even more affordable prices, abundant benefits have been prepared. During the event period, coupons offering up to 20% discount on selected products will be provided. Discount coupons can be downloaded up to three per person and are available on a first-come, first-served basis.