Food and Beverage Industry Differentiates Fruit and Vegetable Juices with 'Number Marketing'

[Asia Economy Reporter Moon Hyewon]With growing interest in health management since COVID-19, various fruit and vegetable juice products are being launched. In particular, products differentiated by numbers that allow consumers to easily recognize their unique features are gaining attention.

The food and beverage industry is differentiating fruit and vegetable juice products through so-called ‘number marketing,’ which intuitively showcases product strengths using numbers and builds trust.

Dol Korea introduced ‘VF37 One Clear Day,’ a juice blending 37 kinds of fresh vegetables and fruits, capturing the original taste and nutrients of fruits and vegetables. It uses 30 types of vegetables and 7 diverse fruits, such as red beet, dandelion, and white grape, which are generally hard to consume, and balances taste and nutrition with Dol Korea’s unique juice blending know-how.

Additionally, it contains no synthetic flavors or colorants and is made with 100% fruit and vegetable juice, allowing consumers to experience the freshness of fruits and vegetables as is. Each pack (120ml) contains about 1600mg of dietary fiber, enabling easy intake of essential nutrients anytime, anywhere.

A representative from Dol Korea’s Food Business Division said, “‘VF37’ is a product that balances 37 different fruits and vegetables with our proprietary know-how,” adding, “It is interesting that the number of ingredients is applied in the product name to emphasize the variety of fresh ingredients using numbers.”

Dongwon F&B launched two types of premium fruit and vegetable juices called ‘Denmark Cheongmichae,’ which contain pesticide-free hydroponically grown vegetables called ‘Cheongmichae.’ Denmark Cheongmichae includes 20 different fruits and vegetables in one cup, allowing easy intake of dietary fiber and prebiotics that can help intestinal health.

hy recently strengthened its brand lineup by launching ‘Daily Vegetable Drinking Salad.’ This product is a drinking salad beverage containing 250g of salad vegetables and fruits, allowing consumers to enjoy a salad without the hassle of preparing ingredients, toppings, and dressing. It contains 17 kinds of vegetables and fruits, letting consumers enjoy the fresh, natural taste of vegetables and fruits.

Number marketing is also used in fruit and vegetable juices for children. Namyang Dairy Products renewed and launched ‘Vegetable Fill Kids,’ a snack for our children made with 100% organic ingredients. The organic-certified juice ‘Vegetable Fill Kids’ contains 27 kinds of organic fruits and vegetables grown in strictly controlled cultivation environments. It also does not use four additives (acid regulators, natural flavors, stabilizers, thickeners) and is a children’s juice made only from fruits and vegetables without sugar or syrup.