[Asia Economy Reporter Hyunseok Yoo] InscoBee announced on the 2nd that it has launched four bio-cosmetic brands on "Bulgeunnakta," a reverse direct purchase platform opened as an in-app service within WeChat, China's largest integrated platform.
Bulgeunnakta is an e-commerce platform launched by the global retail company Magno International. It operates various category sales services such as food, lifestyle, and brand sections as an in-app service within WeChat, China's national chat application.
Additionally, with the activation of live commerce and group purchase functions, and marketing utilizing famous Chinese celebrities and Wanghong, popular domestic large corporations' brands are rushing to enter this new consumer market. Through this, they plan to target not only reverse direct purchase customers but also Chinese residents in Korea and visiting Youke.
InscoBee is expected to quickly enter the Chinese cosmetics market based on its representative bio-cosmetic brands "Biomedica" and "The Micos."
A company official stated, "The Bulgeunnakta platform is attracting attention as Chinese people living both domestically and abroad can conveniently purchase various Korean products using WeChat Pay and receive fast delivery," adding, "We plan to target Chinese residents in Korea, Chinese reverse direct purchase customers, and visiting Youke with InscoBee products recognized in the bio-cosmetic field, which are currently sold out on domestic home shopping channels."
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