[Asia Economy Reporter Moon Hyewon] Lotte Ria announced on the 2nd that it will launch the menu ‘European Free Cheese Burger,’ which won the final victory in the ‘2021 Korea Representative Burger Legend Burger’ contest held from August to September.
The 2021 Legend Burger European Free Cheese Burger enhanced the texture by increasing the weight of the patty made with Dutch smoked cheese and the beef patty by 55% compared to past products. The burger’s volume was further enriched with ingredients such as olives, paprika, and lettuce.
Before launching the European Free Cheese Burger, Lotte Ria released a mobile download coupon for existing members of its order app ‘Lotte Eats’ to purchase combo menus at a discounted price. The coupon was sold out early with 10,000 units claimed within three and a half hours.
Lotte Ria will also release a live video featuring former national soccer team coach ‘Cha Bumgeun’ as the product model.
Until the 19th, through the ‘YOULOVEpian Fan Club’ recruitment event, random winners will be selected among quiz participants to receive prizes such as ▲iPad ▲Burberry muffler ▲Dyson Airwrap.
Meanwhile, the Lotte Ria 2021 Korea Legend Burger contest attracted much consumer interest, with SNS videos reaching a total of 1.82 million views and about 700,000 votes for the Legend Burger.
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