Lotte Mart "From Main Dishes to Desserts... 'Home Party Essential Menu' Discount Event"

Lotte Mart, Australian Grain-Fed Chuck Flap Tail.

From the 2nd to the 8th, Year-End Home Party Essential Menu Event Featuring Beef and Wine
Introducing Trendy Foods Such as Fish Steak and Collaborative Alcohol Products
Shrimp Roll & Sushi, Egg Tart, and More Also Available

[Asia Economy Reporter Yuri Kim] Lotte Mart has launched a campaign to attract year-end home party enthusiasts.

Lotte Mart announced that, anticipating an increase in customers preparing safe and warm home parties at home due to the impact of COVID-19 and cold weather, it will offer essential home party food products at affordable prices from the 2nd to the 8th.

Australian beef, perfect for grilling as steak, will be sold at up to 40% discount for L.Point members. Representative products include 'Australian Grain-Fed Chuck Eye Roll,' 'Australian Grain-Fed Chuck Flap Tail,' and 'Australian Grain-Fed Fore Shank.' For customers who enjoy Korean beef, 1+ grade branded Korean beef sirloin such as 'Jirisan Hanwoo' and 'Gangwon Hanwoo' will also be sold at up to 40% discount.

Cost-effective wines that pair well with steak are also prepared. 'The Long Dog Rouge' is available for L.Point members, and 'Belter Merlot Shiraz' is sold around 10,000 KRW for members of the 'Bottle Club,' a wine club of Lotte Mart's offline exclusive app, Lotte Mart GO.

To cater to MZ generation (Millennials + Gen Z) home party enthusiasts who enjoy unique foods, special fish steaks that create a distinctive atmosphere at home are introduced. Four types of steaks including 'Mero Steak,' 'Salmon,' 'Cod,' and 'Sea Bass Steak' are available.

Following the popularity of unique alcoholic beverages, 'Kooksoondang Rice Babamba-bam,' a collaboration product between Kooksoondang Makgeolli and Babamba ice cream, and 'Cheoeumcheoreom × Papico Soju,' a fusion of Cheoeumcheoreom soju and Papico ice cream, can also be found at Lotte Mart.

Convenient deli foods for parties (ready-to-eat foods) are also prepared. The 'Shrimp Roll & Sushi Set,' easy to pick up as finger food, and 'Freshly Baked Egg Tart,' suitable as dessert or wine snacks, are sold.

At Lotte Mart Mall on Lotte ON, a 'Happy Winter Beef Promotion' for year-end home parties will be held until the 8th. Australian beef is offered at up to 40% discount for L.Point members, along with meal kits and dessert products.

Byun Ji-hyun, team leader of Lotte Mart's marketing team, said, "Due to the ongoing impact of COVID-19, many customers are expected to prepare safe year-end gatherings at home this year as well. Considering this trend, we have prepared a variety of home party foods at affordable prices for customers to enjoy at home, and we hope for much interest."