"500 Million Shopping Support Fund" CJ OnStyle Hosts Year-End Special 'OnStyle Day'

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 30th that it will hold the year-end special edition of its regular shopping festival, 'OnStyle Day,' for five days starting December 1. This 'OnStyle Day' has increased price benefits with a total of 500 million KRW in shopping support funds and reward points. Along with this, special gifts and the Raffle OnStyle promotion will also be held.

'OnStyle Day' is a regular event held by CJ OnStyle at the beginning of every month. It offers price benefits such as discounts and reward points, as well as personalized products and brand curation. The year-end special edition has increased mobile application (app) purchase benefits more than usual. When purchasing products via the mobile app (excluding some services, food, digital, and installment products), 10% reward points are given (up to 30,000 KRW per day), and some TV broadcast products offer 20% reward points (up to 50,000 KRW per day). A total of 500 million KRW in shopping support funds will also be provided. During the event period, 5,000 KRW in reward points will be given twice daily at 10 a.m. and 2 p.m. to the first 10,000 customers each time.

On the mobile app and live commerce channel 'Live Show,' products with high demand as year-end gifts will be sold at discounts of up to 86%, with 10% returned as reward points. On December 1 at 7 p.m., the 'Live Show' channel will broadcast sales of 'Hazzys Kankan Eco Muffler,' 'Jill Stuart Cashmere Muffler,' and 'Louis Quatorze Gloves' at discounts ranging from 44% to 70%. Broadcasts featuring essential winter items such as padding, humidifiers, and bedding are also prepared. The popular 'LG Room&TV' for camping enthusiasts will be sold on the 5th at 8 p.m.

Products on the TV broadcast channel offer up to 20% reward points. Popular CJ OnStyle fashion brands such as 'J Studio,' 'Eddie Bauer,' and 'Jean-Michel Basquiat' fall/winter (FW) popular products, as well as the latest items from 'Senjohn' and 'Cerutti,' can be purchased at special prices. During the 'LG Best Day Special TV Broadcast' (December 4-5), trending home appliances will be available for purchase. In addition to price discounts, gift certificates, reward points, and card billing discounts will be offered, and three winners per broadcast will receive the product for free. The stand-type TV 'StandbyMe,' which has caused a sold-out frenzy, will be broadcast on the 5th at 2:30 p.m., followed by the sale of the high-frequency skin home care appliance 'Pra.L Intensive Multi-Care.' The interior home appliance 'Objet Refrigerator' will be broadcast on the 4th at 4:40 p.m.

CJ OnStyle will also hold a 'Special Gift Giveaway Event' with its exclusive brands 'Odense' and 'Taylor Scents' during the same period (1st to 5th). Customers who purchase more than 100,000 KRW in a day via the mobile app and apply on the same day can choose one of the following: 'Odense Tea Cup Set,' 'Taylor Scents Wax Tablet,' or 'Taylor Scents Diffuser' (approximately 1,300 people per day on a first-come, first-served basis, daily applications allowed). CJ OnStyle's representative event, 'Raffle OnStyle,' will be held for four days from the 13th to the 17th of next month. Winners will receive ultra-discount purchase vouchers to buy event items at a 99% discount. This event's items are popular luxury goods perfect for Christmas gifts.