Lotte Homeshopping Signs Business Agreement to Revitalize Jeju and Gyeongnam Regional Economies

Lotte Homeshopping signed a business agreement with Jeju Free International City Development Center (JDC) on the 26th at its headquarters in Yangpyeong-dong, Yeongdeungpo-gu, Seoul, to support market expansion for small and medium-sized enterprises in the Jeju area.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 29th that it has signed a business agreement with Jeju Island and Gyeongsangnam-do to promote the local economy through the sale of excellent local specialties and support for small and medium-sized enterprises' market access.

The main contents of the agreement include ▲support for market access of local small and medium-sized enterprises ▲promotion of product commercialization using Jeju specialties ▲support for promising startups. Lotte Homeshopping plans to sell products from small and medium-sized enterprises and specialties from the Jeju region, such as cleansing foam, yogurt, and Redhyang, through sales channels including TV and T-commerce with preferential commission broadcasts.

They also signed a business agreement with MBC Gyeongnam for mutual cooperation in the regional economy of Gyeongnam. With the aim of introducing the Gyeongnam region and promoting the consumption of local specialties, they agreed on ▲joint planning of a win-win campaign ▲planning of campaign-exclusive products ▲production of content introducing local governments. In the future, they plan to promote product commercialization of famous restaurants' menus in the Gyeongnam region and the sale of travel products.

A Lotte Homeshopping official said, “We have continuously engaged in practical win-win activities such as selling excellent local specialties and supporting market access for small and medium-sized enterprises to revitalize the stagnant local economy.” He added, “As expectations for economic recovery are rising with the gradual return to normal life, we plan to further strengthen win-win cooperation with local communities by utilizing our sales channels and distribution know-how.”